The project
A proposed redevelopment direction for a corporate website that needs a clearer, more modern and more credible digital presence.
The concept focuses on turning a traditional corporate site into a structured experience that explains the business quickly, supports multiple audiences and makes key services easier to understand.
The approach
The proposed system uses stronger positioning, a simplified sitemap, editorial typography, reusable page templates and responsive components that can scale as the business content grows.
Website audit
Review of brand, UX, content and conversion paths.
Repositioning
Clearer message hierarchy and audience framing.
Sitemap
A scalable information architecture.
UI system
Reusable responsive components and templates.
Page concepts
Homepage and key internal page directions.